Dec 10 2007

Gabrielle Union Calls For An End To Urban Tagging Movies

Published by Peter Slaer under Movies, Videos

Gabrielle Union has a new movie coming out for the Christmas season and is angered at the way it is being marketed. She is rejecting the “urban” tag The Perfect Holiday has received insisting that it should just be a seasonal movie. Gabrielle compares her movie to Vince Vaughn’s festive comedy, Fred Claus saying no one advertises that one as a “white Christmas movie”. I can really see her point here.

“No one calls Fred Claus the white Christmas movie. The Perfect Holiday is a movie about the holidays. It’s not race-specific. If there’s more than one black person in the movie, it’s an urban romantic comedy, an urban thriller - it’s just a flipping movie. The way kids think, the demographic they pander and chase - they don’t care. The same way guys are like, ‘Halle Berry’s hot, Jessica Alba’s hot’ - they don’t say, ‘She’s a hot black girl’ or ‘a hot Latina’. They notice trends, they buy movies they like, they Google people they like. It’s not race-specific… Give me a break. It’s an old-fashioned notion of marketing, and how they like to label things.”

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